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te ayuda a resolver problemas y a enfrentar tus frustraciones
Walking readers through the common missteps made within digital advertising
this edition now includes expert discussion of how secondary data can be used in a research project as well as new material on ethics
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Sales and Marketing Channels Marian M. Márquez te ayuda a resolver problemasSales and Marketing Channels Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go to market process, with this fully revised third edition of the global bestseller, Distribution Channels an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes to market are challenging businesses of all types.
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